Fit
Clarify whether your buyer, use case, timing, and product category justify a focused Japan push.
Japan market entry
Enter Japan with a practical execution path.
GTM Japan helps overseas B2B technology teams decide whether Japan is worth pursuing, then turn that decision into trade show execution, local buyer handling, and post-show follow-up.
Built by Itumo Inc., a Japan-based AI company with hands-on exhibition and B2B sales execution experience.
Market entry lens
Japan market entry is not just a research memo.
For B2B software, AI, robotics, data, automation, and cybersecurity companies, the hard part is usually turning interest into credible local conversations.
Channel
Choose whether trade shows, partner discovery, founder-led outreach, or a smaller advisory step should come first.
Execution
Prepare the local message, booth workflow, qualification rules, follow-up process, and decision checkpoints before spending more.
Common failure modes
The risk is not lack of interest. It is weak local execution.
What overseas teams often underestimate
- Japanese buyer expectations for credibility and local follow-up
- The amount of preparation needed before a trade show booth
- The gap between booth conversations and qualified sales meetings
- The need for Japanese-language materials, FAQs, and escalation rules
How GTM Japan helps
- A go/no-go entry discussion before large spend
- A trade show launch package when the team is ready to execute
- Booth staffing, lead capture, and post-show workflow support
- Clear approval gates for outbound, CRM writes, and production data
Suggested path
Start with the smallest step that can change a decision.
$400 Strategy Call
Use a focused advisory call to decide whether Japan trade shows, partner work, or a slower research path makes sense.
Book the Strategy CallTrade Show Launch Package
When a show is already under consideration, use local execution support for preparation, booth operations, capture, and follow-up.
Review the Launch PackagePost-Show Pipeline Sprint
If leads already exist, clean the list, score fit, draft follow-up, and create a disciplined next-step queue.
See the Sprint